Nontoxic Beauty

Hormone safe promise. Free of parabens, sulfates, phenoxyethanol, and silicones.

Long Lasting Care

Our concentrated bars last 3x longer than liquid curl shampoo (about 3+ months of use).

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On all U.S. orders over $45 + 30-Day Money Back Guarantee.

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It’s time your haircare routine, met your wellness standards.

We see haircare and wellness as one. Our formulas are packed with nontoxic plant botanicals and derivatives that are safe for you and your family, and keep your hair routine simple and personalized.

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Real Results:

A NOTE FROM OUR FOUNDER

I believe wellness is a right. Growing up in rural Florida with limited access to quality products, I often used what was available, even when it didn’t serve my hair or health.

That experience inspired me to study formulation and create solid haircare free of toxins and microplastics, proving that wellness can be simple, effective, and sustainable.

~ Olivia

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Intentional Beauty

We believe beauty, sustainability, and wellness should exist in harmony. True beauty begins with mindful choices, practiced in our everyday rituals. Every product we create honors that commitment, made by blending science, culture, and nature to craft solid formulas that restore curls, reduce waste, and make beauty feel personal, not complicated.

Locally Made

Winter Haven, FL

Nontoxic

Hormone Safe Promise

Latina Owned

and Operated

Advocacy

People & Planet Before Profit

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