Shop Our Bestsellers
Healthy curls. Zero plastic. 100% you.
It’s time your haircare routine met your wellness standards.
We see haircare and wellness as one. Our formulas are packed with nontoxic plant botanicals and derivatives that are safe for you and your family, and keep your hair routine simple and personalized.
Real Results:
A NOTE FROM OUR FOUNDER
I believe wellness is a right. Growing up in rural Florida with limited access to quality products, I often used what was available, even when it didn’t serve my hair or health.
That experience inspired me to study formulation and create solid haircare free of toxins and microplastics, proving that wellness can be simple, effective, and sustainable.
~ Olivia
Intentional Beauty
We believe beauty, sustainability, and wellness should exist in harmony. True beauty begins with mindful choices, practiced in our everyday rituals. Every product we create honors that commitment, made by blending science, culture, and nature to craft solid formulas that restore curls, reduce waste, and make beauty feel personal, not complicated.
Locally Made
Winter Haven, FL
Nontoxic
Hormone Safe Promise
Latina Owned
and Operated
Advocacy
People & Planet Before Profit
Sudz Wellness Journal
Stories, rituals, and clean haircare education to support your wellness journey
The day the birds disappeared changed everything
A story about Costa Rica, nature, and why our voice matters more than ever.If you believe small actions can create big change, you need to read this.
Why Seasonal Shifts Cause Dryness & How to Prepare Your Skin and Hair
Discover how seasonal changes affect your hair + skin, my favorite bars for fall, and why I craft a lotion bar each autumn just for you.
Growing Up Latina: Rituals That Connected My Haircare with Wellness
For many of us, our first connection to nature was at a local park — carne asadas with family, playing with cousins, laughing under the sun. As adults, we now...