If you’ve ever felt like your curls were too much…too dry…too hard to manage…or simply not represented, you’re not alone.
For generations, curly hair has been misunderstood, underserved, and overlooked in beauty spaces built around narrow ideals. Many of us were never taught how to care for our curls — only how to tame them.
This ritual exists to change that.
Bar vs. Bottle
What’s the difference for your curls?
Most shampoos are 70–90% water, which means the formulas are more diluted, requiring more product per wash that over time can lead to dryness and often require toxic preservatives to stay shelf-stable.
Our concentrated curl bars skip the water and deliver real ingredients straight to your hair. From the very first wash, 3A–4C curls feel softer, more hydrated… like your curls did when you were a kid.
Real Mujeres. Real Results
★★★★★ 70+ five-star reviews
Plant-powered Curl Science (No Toxic Preservatives Needed)
We intentionally avoid commonly used preservatives, such as phenoxyethanol, and choose safe alternatives that align with our standards for quality and care, such as:
Hemp Protein
A favorite for curl amigas wanting curls that feel strong, shiny, and supported. Hemp protein offers a complete amino-acid profile with omega-3s—unlike rice protein, which provides a more limited spectrum. Explore Further
Fair-Trade Cocoa Butter
Best for curl amigas seeking deep nourishment and softness without heaviness. Cocoa butter helps curls feel smooth, conditioned, and cared for—
An ingredient once cherished by the Aztecs, now chosen intentionally for modern curl rituals.
Botanical Extracts & Oils
We thoughtfully incorporate botanicals and oils with deep roots in ancestral care traditions. Ingredients like spirulina, for its rich nutrient profile, that give our Clementine Curl Shampoo its naturally vibrant green hue and add to the overall vitality of the formula.
Why don’t you use phenoxyethanol?
Phenoxyethanol is a preservative commonly found in many “clean” and natural curl products. While it’s widely used, some research and consumer advocacy groups have raised questions about its potential interaction with the endocrine system. Out of an abundance of care and alignment with our formulation philosophy, we choose alternative ingredient systems instead.
Our Curl Ritual - A love letter to the curls that raised me.
Growing up in rural Mexico, my mother spent most of her life believing her curls were something to hide. Her curls were misunderstood, labeled greñuda “messy.” Combined with limited access to products and never knowing how to style her hair, she mistreated her hair and bleached it.
Formulating our Curl Ritual, was a love letter to the curls that raised me. Today, she tells me: Her hair feels softer, her curls feel alive again “Amo mis rizos.”
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